The company, LUXD LTD
Independent by design. Founder-led in practice.
LUXD LTD is a British company founded and led by William Blake. He is the founder and only designer, based in the UK and working remotely.
One person.
A clear responsibility.
William does the design, leads engagements and is the person you talk to. Design brings together the client work; Academy, Products and Ventures give that practice room to develop in different ways.
LUXD does partnerships, not projects. That means understanding the problem, making decisions with evidence and checking what changed after the work.
William’s experience before founding LUXD is separate from LUXD’s own commissions. You can request his previous portfolio in a conversation.
Request William’s previous portfolioWhy LUXD exists
Bespoke design work is usually priced only after weeks of discovery, before anyone knows whether the work is worth having. That filters out the small businesses that needed it most, and it leaves enterprise teams guessing what a project will involve.
LUXD sells a defined outcome instead. Small businesses get a website at a fixed price, with a monthly service from launch. Product teams get a contract, a retainer or a scoped sprint, with a written scope within two working days of the first call.
- Legal name
- LUXD LTD
- Company number
- 17465024
- Registered in
- England and Wales
- Founder
- William Blake
“We do partnerships, not projects.”
Lux is the SI unit of illuminance: light measured where it lands. The name informs the visual language and the Lux Score, a self-assessment that helps find where work should begin.
See how Design works